Assistant Brand Manager Marketing

Job Description

Key Responsibilities Brand Foundation & Identity ● Collaborate with agencies and internal teams to co-create the brand tonality, visual identity, and brand playbook ● Translate strategy into design and content guidelines for all brand touchpoints ● Support creation of brand templates, mood boards, and style guides for internal use Campaigns & Storytelling ● Help plan and execute major brand campaigns, including product launches, category storytelling, and digital-first activations ● Write creative briefs and manage timelines, reviews, and deliverables with internal and external teams ● Contribute to content ideas and visual storytelling across media formats Brand Consistency Across Touchpoints ● Review and maintain brand alignment across website, packaging, social, email, and advertising ● Collaborate with marketing and product teams to ensure every customer-facing experience reflects the brand correctly ● Support creation of packaging experiences, product inserts, and in-store elements Customer Insight & Market Research ● Analyze customer reviews, community feedback, and social conversations to extract actionable brand insights ● Track cultural trends and competitor moves to keep the brand fresh and relevant ● Conduct mini-tests and pilots to validate new brand directions Ideal Candidate Profile Must-Haves ● 2–4 years in brand, marketing, or creative roles—preferably in D2C, FMCG/FMCD, or a consumer-focused agency ● Ability to think conceptually about brand identity and storytelling ● Strong attention to detail in both design and language ● Confident in managing creative projects across teams and timelines ● Naturally curious about parents, kids, consumer behavior, and design trends Good-to-Haves ● Experience participating in or developing brand guidelines. ● Familiarity with tools like Canva or Figma ● Bonus if you’ve worked on a D2C brand or seen a zero-to-one brand build Show more Show less