Assistant Brand Manager | Mumbai |Alco-Bev / FMCG

HIRING - Assistant Brand Manager - Mumbai

Seeking passionate, creative and dynamic professionals for the Assistant Brand Manager role to join our Marketing team headquartered in Mumbai

Objective - To build strong brand presence, strategize and networking.

Responsibility:-

• Build deep understanding of target consumer groups, across key geographies in India
• Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.
• Identify the key market intelligence that will drive strategic business decisions
• Partner with Sales teams in achieving brand plans, and channel execution plans.
• Participate in defining the pricing strategy in close partnership with the commercial team.
• Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence
• Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue / Profitability / Market Share & Equity
• Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers
• Oversee design and execution of selected brand assets
• Digitally savvy with social media expertise to lead digitalization of activities.
• Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication
• Develop Brand Playbooks and Templates for market use.
• Ensure all brand assets developed adhere to brand guidelines.

Preferred candidate profile

• MBA/Graduate in Marketing/BMS preferred but not necessary
• Age 25 years to 35 years.
• 3-8 years of relevant experience in brand management, marketing, or event management, preferably in the alcohol industry. FMCG / Advertising
• Strong communication Written and Verbal and good interpersonal skills.
• Creative mindset with the ability to think outside the box.
• Proficiency in MS Office applications and familiarity with marketing software and tools.
• Knowledge of Mumbai market and local trends is an advantage.
• Willingness to travel for events and promotions as required.
• Female preferred

You can also share your CV at - careers@gooddropwine.com