Asset Branding Manager

Purpose

As a Asset Branding Manager at Adani, you will be responsible for overseeing the

strategic planning, development, and execution of brand initiatives across various

assets within the corporate industry. You will play a critical role in enhancing the

visibility and reputation of Adani's diverse portfolio of assets, contributing to the

overall brand equity and business objectives.

Experience

 10 - 15 years of experience in corporate industry with a focus on branding

and asset management.

 Demonstrated track record of successfully leading branding initiatives and

campaigns.

 Proven experience in managing cross-functional teams and collaborating

with external agencies.

Roles and Responsibilities

 Lead the development and implementation of comprehensive asset

branding strategies to enhance brand visibility and market positioning.

 Collaborate with internal stakeholders to understand asset-specific

branding requirements and align strategies with business objectives.

 Oversee the creation of compelling brand narratives and messaging that

resonate with target audiences for each asset.

 Manage the execution of branding campaigns, ensuring consistency and

alignment with Adani's brand guidelines and values.

 Monitor and analyze brand performance metrics, providing insights and

recommendations for continuous improvement.

 Establish and maintain strong relationships with external partners,

including agencies, vendors, and industry associations, to support branding

initiatives.

 Stay updated with industry trends and best practices in asset branding,

integrating innovative approaches into the overall strategy.

 Provide leadership and guidance to a team of branding specialists,

fostering a collaborative and high-performance work environment.

Education Qualification

 Bachelor's degree in Marketing, Business Administration, Communications,

or related field.

 Master's degree or MBA in Marketing or Brand Management preferred.

Certification required

 Professional certification in Brand Management or Marketing Strategy is