Asset Branding Manager

As an Asset Branding Manager at Adani, you will be entrusted with the strategic planning, development, and execution of brand initiatives across diverse assets in the corporate industry. Your pivotal role will involve elevating the visibility and reputation of Adani's extensive portfolio of assets, thereby contributing significantly to enhancing brand equity and achieving business objectives. With a background spanning 10 to 15 years in the corporate sector, focusing on branding and asset management, you will bring forth a proven track record of effectively spearheading branding initiatives and campaigns. Your expertise will extend to adeptly managing cross-functional teams and fostering fruitful collaborations with external agencies. Your responsibilities will encompass spearheading the development and implementation of holistic asset branding strategies aimed at augmenting brand visibility and market positioning. Collaborating closely with internal stakeholders, you will decipher asset-specific branding needs and align strategies meticulously with business goals. Your oversight will extend to crafting engaging brand narratives and messaging that strike a chord with target audiences for each asset. You will be entrusted with supervising the execution of branding campaigns, ensuring unwavering consistency and alignment with Adani's brand guidelines and values. Monitoring and analyzing brand performance metrics will be key, enabling you to offer insights and recommendations for continuous enhancement. Nurturing robust relationships with external partners such as agencies, vendors, and industry associations will be vital in bolstering branding endeavors. Remaining abreast of industry trends and best practices in asset branding will be imperative, allowing you to seamlessly integrate innovative approaches into the overarching strategy. Your role will also entail providing leadership and mentorship to a team of branding specialists, cultivating a collaborative and high-performance work culture. Ideally, you hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related field, with a preference for a Master's degree or MBA in Marketing or Brand Management. Possessing a professional certification in Brand Management or Marketing Strategy will be considered advantageous for this role.,