ASO Specialist

As our ASO Specialist, you will own the end-to-end optimization of our astrology apps, improving visibility, conversion rates, and organic installs. You’ll collaborate closely with product, marketing, design, and analytics teams to craft metadata, experiment with creative assets, and monitor performance—ultimately ensuring our apps reach seekers of celestial guidance around the globe.

Key Responsibilities

• Metadata Optimization: Research relevant keywords, craft compelling app titles, subtitles, and descriptions to maximize search ranking and conversion.
• Creative Asset Testing: Develop and A/B test app icons, screenshots, preview videos, and feature graphics to boost install rates.
• Performance Monitoring: Track and analyze ASO KPIs (rankings, impressions, installs, conversion rate) using tools like AppTweak, Mobile Action, or Sensor Tower.
• Competitor & Market Analysis: Conduct regular audits of competing astrology and wellness apps to identify opportunities and emerging trends.
• Localization Strategy: Implement and optimize localized metadata and assets for target markets (e.g., India, Southeast Asia, North America).
• Cross-Functional Collaboration: Work with UX/UI designers for creative iterations, marketing for campaign alignment, and data analysts for insights-driven optimizations.
• Reporting & Recommendations: Generate weekly/monthly ASO performance reports with actionable insights and roadmap for continuous improvement.

Job Types: Full-time, Part-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Expected hours: 60 per week

Benefits:

• Flexible schedule

Ability to commute/relocate:

• Vijay Nagar, Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

Application Deadline: 14/07/2025