ASO Specialist

Job Summary:

We are seeking a highly skilled ASO Specialist to join our dynamic app development studio. As an ASO Specialist, you will be responsible for optimizing our mobile applications to improve their visibility and discoverability on iOS and Android app stores.

Responsibilities:

- Conduct in-depth research and analysis of market trends, user behavior, and competitive landscape to identify optimization opportunities for our mobile applications.

- Optimize app metadata including app titles, descriptions, keywords, and other relevant elements to improve search rankings and drive organic downloads.

- Collaborate closely with the marketing and development teams to ensure seamless integration of ASO strategies into the app development and launch process.

- Perform A/B testing and analyze data to identify the most effective ASO strategies and iterate on them to improve app performance.

- Monitor and analyze key performance indicators (KPIs) such as app rankings, conversion rates, and user reviews to identify areas for improvement and implement strategies accordingly.

- Stay up-to-date with the latest industry trends, best practices, and algorithm changes in the app stores to ensure the highest level of optimization.

- Provide regular reports and insights on ASO performance, highlighting key metrics and recommendations for enhancing app visibility and engagement.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance

Work Location: In person