AREA SALES Manager/SR. AREA SALES Manager (General Trade)

Shalimar Chemical Works

10 - 15 years

7 - 10 Lacs

pune

Posted:-1 days ago| Platform:

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Skills Required

personal care fmcg sales general trade sales food products distributor handling

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title:

Head Quarter:

Area- Rest of Maharashtra [ROM](primarily), Goa,

Experience Level:

Role Overview

hair care, cooking edible oils, spices, and coconut oil. This role requires a strong understanding of the FMCG sector, exceptional leadership skills, and a proven track record in sales management.

Responsible for achieving sales targets, managing distributors, driving market expansion, and leading field teams to deliver strong execution across General Trade channels.

Key Responsibilities

Achieve monthly/quarterly sales & distribution targets for the assigned area.
Manage distributor operations ROI, stock planning, claims, secondary/tertiary sales.
Expand numeric & weighted distribution; ensure full market coverage.
Execute trade promotions, visibility plans, and retail activation.
Lead and coach Sales Officers/TSEs; ensure productivity and route discipline.
Conduct regular market visits to track competition, pricing, and consumer trends.
Maintain strong relationships with retailers, wholesalers, and channel partners.
Provide accurate sales reports, insights, and competitor updates to management.

Skills Required

Strong FMCG sales & distribution management
Team leadership & negotiation skills
Data-driven decision making
Market understanding & execution excellence

Qualifications

Graduate/MBA preferred
10 -15 yrs of FMCG sales experience (General Trade ), with at least 3-5 yrs in team handling role.

Compensation Benefit

Fixed salary (
offered salary depending upon the Exp
.)
performancebased lucrative incentives / bonuses.
Medical Allowance
Travel allowances / reimbursements.
Other standard statuary benefits as applicable .

career@scwl-india.com

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AREA SALES Manager/SR. AREA SALES Manager (General Trade)

pune

10.0 - 15.0 yrs

INR 7 - 10 Lacs

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