Area Sales Manager – UP & Uttarakhand

Job Title:

Area Sales Manager – UP & Uttarakhand

Department:

Sales & Business Development

Location:

Uttar Pradesh / Uttarakhand (Field Role)

Reporting To:

Regional Sales Head / National Sales Head

Company Overview

Ecoste (Brand by Asma Traexim Pvt. Ltd.) is a pioneer in eco-friendly building materials, specializing in

WPC (Wood Polymer Composite)

and

ACP (Aluminium Composite Panels)

. We are committed to offering innovative façade and interior solutions across India and are expanding our dealer network in North India.

Role Overview

We are looking for a

dynamic and experienced Area Sales Manager

to develop and manage the dealer network across

Uttar Pradesh and Uttarakhand

.The ideal candidate should have a strong background in

WPC and ACP sales

, with proven experience in

channel development, dealer appointments, and regional market growth

.

Key Responsibilities

→ Identify, appoint, and manage

dealers and distributors

across key markets in

Eastern UP, Western UP, and Uttarakhand

(e.g., Lucknow, Banaras, Haldwani, Rudrapur, Dehradun, Bareilly, Moradabad, Meerut, Saharanpur, Ghaziabad, Noida, Greater Noida).→ Achieve

monthly and quarterly sales targets

through effective channel management.→ Build and nurture

strong relationships with dealers, fabricators, architects, and contractors

.→ Monitor and guide dealers on

sales performance, inventory planning, and payment collection

.→ Develop and implement

sales strategies

for regional growth and market penetration.→ Stay updated on

competitor activities and pricing trends

.→ Collaborate with the

marketing team

for on-ground brand promotions and product visibility.→ Ensure timely

reporting of sales performance, market feedback, and dealer activities

.→ Work closely with the

dispatch and logistics teams

to ensure smooth order fulfillment.

Desired Candidate Profile

→

Education:

Graduate in any discipline (MBA in Marketing preferred).→

Experience:

Minimum

10–15 years

in

building material / façade / ACP / WPC sales

.→ Strong experience in

dealer development and channel sales

.→ Should have handled the

entire UP and Uttarakhand region

; exposure to Eastern UP is an added advantage.→ Proven record of

sales growth, team management, and regional coverage

.→ Excellent

communication, negotiation, and leadership skills

.→ Must be

willing to travel extensively

within the assigned territory.

Key Locations to Develop Dealers:

→ Banaras | Lucknow | Haldwani | Rudrapur | Dehradun | Bareilly | Moradabad | Meerut | Saharanpur | Ghaziabad | Noida | Greater Noida

Compensation

→ Competitive salary and

performance-based incentives

.→ Opportunity for

career advancement and regional leadership

.