Area Sales Manager

3 - 8 years

4 - 5 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

  1. Territory & Sales Ownership

  • Drive primary and secondary sales of agri-inputs (insecticides, fungicides, bio-stimulants,
    fertilizers).
  • Set monthly targets for territory and team; monitor daily sales tracking and beat performance.
  • Ensure strong retail coverage, market penetration, and territory-specific growth planning.
  1. Team Management

  • Lead, mentor, and manage Sales Officers/Executives across rural beats.
  • Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.
  • Review daily sales activities, plan joint fieldwork, and improve productivity through
    coaching.
  1. Agronomy & Farmer Engagement

  • Provide sound agronomy guidance (crop stages, pests, nutrition) to retailers and farmers.
  • Organize farmer meetings, field days, and demo plots to showcase product efficacy.
  • Recommend right products based on soil, crop, and crop stage.
  1. Retail Sales Process Management

  • Build strong retailer relationships for repeat orders, collections, and brand visibility.
  • Ensure proper retail display, POS material usage, and scheme communication.
  • Promote digital ordering and engagement through Univia s retailer app.
  1. Market Intelligence & Reporting

  • Track competitor schemes, pricing, new launches, and farmer preferences.
  • Share structured feedback with Product, Branding, and SCM teams.
  • Submit daily market activity reports and sales forecasts using company tools.
  1. Street Smartness & Territory Knowledge

  • Apply common sense and adaptability to handle field-level challenges.
  • Leverage local knowledge of geography, crop cycles, agri-influencers, and retailer dynamics.
  1. Logistics, Planning & Compliance

  • Coordinate with PDO, warehouse, and accounts teams for timely supply and payment clarity.
  • Ensure compliance with regulatory norms (Insecticide Act, FCO, etc.) in product promotion.
    Candidate Requirements
  • Experience:

    3 8 years in agri-input field sales (mandatory).
  • Education:

    B.Sc./M.Sc. Agriculture, or a relevant Agri-Business qualification.
  • Vehicle:

    Must own a two-wheeler or car with a valid license

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