Area Sales Manager - Trade

Area Sales Manager- Trade

JOB ID

JRO0783

REPORTING TO

Regional Sales Head - Trade

TYPE OF ROLE

People Management Role

LOCATION

Delhi

BU / DIVISION

Consumer Lighting

JOB PURPOSE

Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business.

Manage & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

1. Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
2. Gather market intelligence on competition activities and propose strategic/ tactical interventions for share gain.
3. Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
4. Monitoring of sales, collection & stocks on regular basis as budgeted.
5. Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
6. Monitor the billing process product category v/s value wise on regular basis and ensure week wise billing.
7. Ensuring implementation of retailer engagement programs /retailer bonding program effectively.
8. Engage with channel marketing team for timely and effective promotion strategies.
9. Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition.

EDUCATIONAL QUALIFICATIONS

Graduation (any) Must have Knowledge of Sales & Marketing

WORK EXPERIENCE

• 5-7 years of experience
• Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

REPORTEES

Sales Manager- Trade

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics
• Marketing
• ABM
• Sales Coordinators
• Channel Partners

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile

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