Area Sales Manager

6 - 8 years

5 - 6 Lacs

Posted:3 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Area Sales Manager – FMCG Experienced Mandatory

Location: Tezpur

Job Summary:

As an Area Sales Manager in the fast-moving consumer goods (FMCG) sector, you will be responsible for driving sales growth, managing distributor and retailer relationships, and leading a team of sales representatives within a designated geographic area. Your mission is to maximize market penetration, achieve sales targets, and ensure brand visibility across channels.

Key Responsibilities

  • Sales Strategy & Execution
  • Develop and implement effective sales strategies to meet area targets.
  • Forecast monthly and quarterly sales based on market trends and historical data.
  • Monitor primary and secondary sales performance.
  • Team Leadership
  • Recruit, train, and manage a team of sales executives.
  • Set clear KPIs and provide regular coaching and performance feedback.
  • Motivate the team to achieve individual and collective goals.
  • Channel & Distribution Management
  • Manage relationships with distributors, super stockists, and retailers.
  • Ensure optimal product availability and visibility in stores.
  • Plan and execute trade promotions and merchandising activities.
  • Market Intelligence
  • Analyze competitor activities and market dynamics.
  • Identify new business opportunities and areas for expansion.
  • Provide insights to senior management for strategic planning.
  • Reporting & Compliance
  • Maintain accurate records of sales, expenses, and team activities.
  • Submit daily, weekly, and monthly reports to management.
  • Ensure adherence to company policies and regulatory standards.

Qualifications : Graduation

Experience :Min 6-8 years of experience in food & dairy division.

Job Type: Full-time

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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