Area Sales Manager

We are looking for a result-oriented Area Sales Manager to lead non-trade (direct/institutional) sales of welding electrodes in the assigned region. The candidate should have strong exposure to the iron and steel industry, with proven experience in handling large accounts, and end-user industries.

Key Responsibilities:

• Drive direct sales of welding electrodes to steel plants, fabrication units, OEMs, and heavy industries.
• Build and manage relationships with purchase heads, maintenance teams, and project departments.
• Identify and target institutional clients, EPC contractors, and large fabrication projects.
• Understand client requirements and offer technical solutions based on product suitability.
• Prepare and submit quotations, follow up on orders, and ensure timely delivery.
• Collaborate with technical and production teams to meet client-specific demands.
• Monitor market trends, competitor activity, and pricing to refine sales strategies.
• Maintain records of sales, client interactions, and project pipelines.

Requirements:

• Graduate/Diploma in Engineering or relevant field (Mechanical/Metallurgy preferred).
• 3-6 years of B2B sales experience in welding consumables or industrial products.
• Preferably from iron & steel or related heavy engineering industries.
• Strong technical and commercial acumen in welding applications.
• Excellent communication, negotiation, and interpersonal skills.
• Willing to travel extensively across the assigned region.