Area Sales Manager

You will be responsible for meeting Sales & Development targets by effectively implementing area sales and development plans. You will need to plan and achieve distribution expansion according to budget plans, as well as handle stocks and logistics planning for the area. It will be your duty to ensure distributor claims are settled on time through proper scrutiny and on-field verification and to maintain the agreed ROI for the distributors. Analyzing Nielsen and internal data from various markets, you will be expected to implement sales strategies to achieve targets. Developing a distribution strategy in line with the changing channel mix will also be part of your role. Monitoring the availability and performance of manpower at DBs as per plan and highlighting deviations to the Regional Sales Manager will be crucial. You will need to execute and track distribution expansion by class of towns, type of OLs, and category as per plan, taking corrective action where necessary. Additionally, executing distributor MIS packages and ensuring compliance from distributors within agreed timelines will be essential. Planning for new product launches by channel based on a thorough understanding of category and distribution objectives will also fall under your responsibilities. Executing a merchandising strategy by channels or by category and ensuring shelf share greater than the market for Tier 1 SKUs will be expected. Meeting targeted productivity norms for channels and by category is also a key requirement. The ideal candidate should have good experience in handling field sales teams, sales associates, and merchandisers. Additionally, experience in promotional planning, budgeting, and managing trade will be beneficial for this role.,