Area Sales Manager

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Job Summary

Area Sales Manager

Key Responsibilities

Sales & Business Development

• Drive

  primary and secondary sales

  across MT, Q-Commerce, and Institutional channels.
• Develop and implement

  sales strategies

  to meet monthly, quarterly, and annual revenue targets.
• Expand product reach through

  modern trade, online grocery platforms, and institutional buyers

  (HORECA, bulk users, corporates).

Team Management

• Lead, mentor, and motivate the

  field sales team

  to achieve peak productivity.
• Set sales targets, monitor performance, and initiate corrective actions where necessary.

Channel & Distribution Management

• Identify, onboard, and manage

  distributors and super stockists (SS)

  for the assigned territory.
• Build and sustain strong relationships with

  modern trade accounts, retail partners, and institutional clients

  .

Market Expansion & Brand Building

• Drive

  new product launches, activations, and promotional campaigns

  .
• Spot market gaps and opportunities, positioning startup brands effectively in the geography.
• Collaborate with

  marketing and trade activation teams

  to maximize visibility and brand recall.

Data-Driven Insights

• Track

  competitor activities, pricing, trade schemes, and consumer feedback

  .
• Analyze sales data, generate reports, and present

  actionable insights

  to management.

Candidate Requirements

Experience & Industry Fit

• 7–10 years of FMCG sales experience, ideally in

  ghee, honey, staples, or allied food categories

  .
• Strong exposure to

  Modern Trade, Q-Commerce (Blinkit, Zepto, Swiggy Instamart, etc.), and Institutional sales

  .
• Prior experience in

  startup environments or brand scaling

  preferred.

Education

• Graduate in

  Business / Marketing / Agriculture / Food Technology

  (or related fields).

• MBA/PGDM preferred

  , but not mandatory for candidates with strong field sales expertise.