Area Sales Manager - B2B

Area Sales Manager (ASM)

Key Responsibilities

1. Territory Sales & Revenue Growth

• Achieve monthly & quarterly sales targets for

  IFPs, commercial displays, LED panels, and special display categories

  .
• Identify new B2B opportunities within assigned geography.
• Conduct product demos, client meetings, and solution-oriented discussions.

2. Institutional & Corporate Sales

• Target educational institutions:

• Schools, Colleges, Universities, Training Institutes

• Focus on key verticals:

• Hospitals & Medical Colleges

• Jewellery Showrooms & Retail Chains

• Corporate Offices, IT Parks, SMEs

• Build strong relationships with principals, trustees, department heads, IT managers, purchase teams, and business owners.

3. Channel Development

• Appoint and manage

  dealers, distributors, AV integrators, resellers

  .
• Ensure channel partners are trained on product features, pricing, and sales strategies.
• Improve product placement, visibility, and branch market penetration.

4. Sales Operations & Pipeline Management

• Maintain daily/weekly sales reports and CRM updates.
• Coordinate with the service team for demos, installations, and customer support.
• Track competitor activities, pricing, and upcoming business projects.

5. Customer Engagement & Retention

• Build long-term relationships with high-value clients.
• Drive repeat orders, upselling, cross-selling, and AMC conversions.
• Ensure customer satisfaction and timely resolution of issues.

Skills & Qualifications Required

Education

• Any degree (MBA preferred).
• Technical understanding of

  Electronics, IT, Displays, or AV solutions

  is an advantage.

Experience

• 3–7+ years

  in:
• B2B Sales
• Institutional / Educational Sales
• AV / Commercial Display Sales
• EdTech / IT Hardware Sales
• Experience handling sectors like

  schools, hospitals, jewelry chains, corporates

  is highly preferred.
• Proven experience in high-value product sales and consistent target achievement.

Technical Skills

• Knowledge of:

• IFP systems

• LED Walls / Signage

• Commercial Displays

• AV integration workflows

• Basic networking & connectivity for displays

Behavioral Competencies

• Strong communication & presentation skills
• Negotiation and closing abilities
• Self-driven, disciplined, and target-oriented
• Ability to build rapport with decision makers
• Good at territory planning & time management

Salary & Benefits

• Salary: Based on experience and market standards
• Attractive incentives
• Travel allowance

Contact Details

HR Manager – Yara Electronics