Area Sales Manager (ASM)

Job Description

Area Sales Manager – Sales & Branding (FMCG experienced only ) Location: Indore Department: Sales & Marketing Job Summary The Area Sales Manager (ASM) – Sales & Branding is responsible for driving sales performance and enhancing brand visibility in the assigned territory. The role involves managing sales operations, distributor networks, and executing branding initiatives to maximize product presence and consumer engagement. . Key Responsibilities Sales Management · Achieve and exceed monthly/quarterly sales targets. · Develop and implement territory-wise sales plans aligned with company goals. · Appoint new distributors and manage existing distributor relationships. · Track daily sales and resolve field-level issues promptly. · Improve numeric and weighted distribution. · Ensure proper ROI, infrastructure, stock availability, and timely claim settlement. Branding & Visibility · Execute trade marketing campaigns at the retail level. · Coordinate with the Sales-Marketing team for activations and promotions. · Monitor in-store branding and ensure planogram compliance across general trade. · Support new product launches via market education and retail promotions. Market Development · Identify local growth opportunities and tailor initiatives for micro-markets. · Engage key influencers (retailers, wholesalers) to promote brand loyalty. · Collect insights on competitors, pricing, and market trends. · Share actionable feedback with regional and brand teams. Reporting & Insights · Provide regular insights on market trends, competitor analysis, and customer feedback. · Submit timely reports on sales, branding activities, and trade schemes. · Ensure healthy margin structures and performance reviews. Customer Complaints & Feedback · Resolve customer issues promptly and effectively. · Collect customer feedback for future improvements. Compliance & Operational Discipline · Ensure adherence to company policies, ethical standards, and processes. · Maintain proper documentation for audits, claims, and market operations. · Enforce discipline in billing, claim processing, and secondary sales reporting. · . Qualifications & Experience · Bachelor’s degree in Business, Marketing, or related field (MBA preferred). · 6–8 years of experience in FMCG sales and branding. · Demonstrated success in team leadership and channel development. · . Key Skills Sales Strategy | Retail Branding | Distributor Management | Trade Marketing | Team Leadership | Market Development interested candidates can WhatsApp their cvs on 9343693097 or email at hqhrteam1@sanandgroup.com Job Type: Full-time Pay: ₹30,000.00 - ₹45,000.00 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person