Area Sales Manager (ASM) for General Trade

Role Overview: As the Area Sales Manager (ASM) for General Trade, your primary responsibility will be to oversee sales operations and drive business growth in a specific geographical area. You will lead a team of sales representatives, develop strategic sales plans, and ensure the achievement of sales targets and market penetration within the general trade sector. Key Responsibilities: - Build strong relationships with distributors - Develop and implement sales strategies to meet objectives - Monitor sales performance - Conduct market visits to understand customer needs and competitor activities - Recruit and manage the sales team - Set performance expectations - Execute strategic sales plans for business growth - Manage sales budgets and resources effectively - Coordinate with the marketing team for promotional activities - Prepare and present sales reports - Analyze sales data for insights - Provide recommendations to senior management Qualification Required: - Bachelor's degree in Business Administration, Marketing, Sales, or related field (an MBA is a plus) - Minimum of 5 years of experience in sales or area management, preferably in the FMCG or retail sector - Strong leadership and team management skills - Excellent communication and interpersonal abilities - Proven track record of achieving sales targets - Analytical mindset for interpreting sales data and market trends - Proficiency in MS Office Suite - Capacity to work independently and make informed decisions,