Area Sales Manager

Role & responsibilities

• Achieve assigned

  primary and secondary sales targets

  for the territory through effective planning and execution.
• Manage and drive performance of

  Sales Representatives (SRs)

  ensuring adherence to defined roles, KPIs, and productivity norms.
• Conduct

  regular joint field working

  with SRs to improve market coverage, visibility, and outlet productivity.
• Develop, appoint, and manage

  distributors

  in alignment with company strategy and territory demarcation.
• Ensure

  optimal stock availability

  across distributors based on secondary sales movement and demand planning.
• Drive

  100% market coverage

  through effective territory mapping, manpower deployment, and route planning.
• Prepare, implement, and monitor

  Permanent Journey Plan (PJP)

  with minimum 90% adherence.
• Track distributor- and SR-wise performance including

  stock, order booking, dispatches, outlet coverage, and collections

  .
• Monitor daily secondary sales targets and ensure

  accurate and timely updates in Bizom

  or other SFA tools.
• Identify new retail and distribution opportunities to expand market presence.
  
• Review team performance through

  daily, weekly, and monthly MIS

  , and share insights with senior management.
• Ensure strict compliance with company policies, systems, processes, and training programs.

Preferred candidate profile

• Graduate

  in any discipline (MBA in Sales/Marketing preferred).

• 45 years of experience

  in

  FMCG Sales

  , preferably in

  Tea / Food & Beverage / Packaged Food

  segment.
• Strong experience in

  General Trade (GT)

  and distributor-led sales model.
• Proven track record in handling

  primary & secondary sales

  and achieving targets.
• Hands-on experience in

  distributor management, team handling, and market development

  .
• Proficient in

  Bizom or similar Sales Force Automation (SFA) tools

  .
• Strong analytical skills with experience in

  MIS, sales reviews, and data-driven decision making

  .
• Excellent

  communication, negotiation, and people-management skills

  .
• Willing to travel extensively within the assigned territory.
  

• Local market knowledge

  of

  Palanpur / Himmatnagar / North Gujarat

  preferred.