Area Sales Executive

Role & responsibilities

• To achieve the primary and secondary targets.

• Set individual sales targets with sales team, delegate responsibility for customer

accounts to sales personnel and co-ordinate sales action plans for individual

salespeople

• Recommend resource re allocations to continuously achieve and exceed target

productivity and to ensure that sales in the area of responsibility as per the forecast

for the BU are achieved / exceeded 

• Monitor the achievement of sales objectives by the sales team and liaise with other

company functions to ensure achievement of sales objectives

• To ensure distribution and productivity objective are met in the respective areas

• Sales Development through new accounts, new territories and additional products-

Contribute to the Sales growth target by continuously identifying and creating new

sales opportunities

• Provide necessary support by working together with the sales team in key and

challenging accounts 

• Coordinate with subordinates to ensure long term growth & retention of the new

sales opportunities created 

• To maintain healthy relationships with super stockiest and sub stockiest and

motivate them to increase sales

• To ensure 100% market coverage by monitoring the sales force movement tracking

• To generate timely sales reports, monitor the reports and analyze the same

• Intra-company coordination with SCM team on inventory management

• Promote processes to improve coordination between sales team and marketing /

support functions and also between the sales and the technical team

• To ensure the teams are functionally trained regularly, identify the best talents in

the team and work on grooming them to the next level