Amazon Marketing Services

Job Role: Amazon Marketing Services Executive

Experience - 2- 4 Years

Industry - Retail/Ecommerce

Key Responsibilities:

• Develop and execute comprehensive marketplace advertising strategies across platforms such as Amazon, Flipkart, Ajio etc., to achieve business objectives and targets.

• Conduct in-depth research on marketplace trends, competitor activities, and consumer behaviour to identify opportunities for growth and optimization.

• Manage end-to-end campaign creation, including keyword research, ad copywriting, creative asset development, and campaign setup and optimization.

• Monitor and analyse key performance metrics, including impressions, clicks, conversions, and return on ad spend (ROAS), to assess campaign effectiveness and identify areas for improvement.

• Collaborate closely with internal teams, including product management, sales, and creative, to align marketplace advertising efforts with overall marketing and sales strategies.

• Stay up-to-date on marketplace platform updates, algorithms, and best practices, and adapt advertising strategies accordingly to maximize results.

• Generate regular reports and insights on campaign performance, providing actionable recommendations for optimization and growth.

• Manage advertising budgets effectively, ensuring efficient allocation of resources to achieve desired outcomes and maintain profitability.

• Maintain strong relationships with marketplace platform representatives and advertising partners to leverage promotional opportunities and stay ahead of industry trends.

Mandatory Hard Skills:

• Data analysis
• SEO
• Social media

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.

• 1 - 2 years of experience in digital marketing, e-commerce, or marketplace advertising, with a proven track record of success.

• Certified AMS professional.

• Knowledge/working experience of Helium 10.

• Deep understanding of online marketplace platforms and advertising tools.

• Strong analytical skills and proficiency in data analysis tools such as Ads platform, Google Analytics, Microsoft Excel, or similar.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

• Detail-oriented with strong organizational and project management abilities, capable of managing multiple projects simultaneously in a fast-paced environment.

• Adaptable and resourceful, with the ability to thrive in a dynamic and evolving industry landscape