Purpose of Job: To manage and execute channel marketing strategies tailored for NITCO’s product portfolio: tiles, marble, and mosaico . The role involves driving sales growth through optimized channel-specific campaigns, enhancing brand visibility across dealer, distributor, and retail networks, and building stronger channel partner relationships to position NITCO as a market leader. Principal Accountabilities: Strategic Responsibilities: Develop and implement marketing strategies for NITCO’s tiles, marble, and mosaico products to drive channel performance. Identify growth opportunities within different sales channels (dealers, distributors, and retail stores) and customize campaigns to suit each product line. Collaborate with Sales teams to ensure marketing initiatives align with sales targets and channel-specific goals. Plan and execute channel-focused promotions, dealer incentives, and product launches to strengthen NITCO’s presence across channels. Operational Responsibilities: Provide marketing support to NITCO’s dealer and distributor network, ensuring proper visibility and representation of tiles, marble, and mosaico products. Oversee the rollout of marketing campaigns, in-store displays, and promotional materials across all sales channels. Coordinate with regional and zonal teams to monitor and ensure the effective execution of channel strategies. Monitor sales trends and campaign performance for each product category and adjust tactics as needed to meet objectives. Facilitate training programs and marketing workshops for channel partners to improve their understanding of NITCO’s product offerings. Market Intelligence & Competitor Analysis: Conduct competitor analysis to track activities and pricing strategies specific to tiles, marble, and mosaico. Analyze channel-specific sales data and market share performance to identify areas of opportunity. Provide insights on consumer preferences and recommend pricing, promotional, and product positioning strategies for each product line. Brand Management & Visibility: Ensure consistent brand messaging and representation across all channels for tiles, marble, and mosaico products. Lead in-store and on-site brand visibility efforts, ensuring proper displays and signage for each product category. Drive brand preference for NITCO products through innovative marketing initiatives tailored to channel requirements. Cross-Functional Collaboration: Collaborate with Sales, Product Development, and Operations teams to align marketing strategies for tiles, marble, and mosaico with business objectives. Work closely with regional managers (RMs) and zonal managers (ZMs) to execute campaigns and resolve on-ground challenges. Partner with digital marketing teams to promote tiles, marble, and mosaico products across e-commerce platforms and digital channels. Collateral Management & Budgeting: Manage the distribution of marketing materials and samples for tiles, marble, and mosaico across all channels. Optimize budgets for channel marketing activities while maintaining campaign effectiveness and high ROI. Qualifications & Experience Required: Bachelor’s degree in Marketing, Business, or a related field. 12-15 years of marketing experience, with at least 5-8 years in the building materials industry (specifically tiles, marble, or similar products). Skills Required for the Job: In-depth understanding of channel marketing for tiles, marble, and mosaico. Expertise in managing dealer and distributor networks. Strong analytical skills to track sales data, evaluate competitor strategies, and measure campaign success. Excellent communication and interpersonal skills to engage with channel partners and internal teams. Proven ability to handle multiple priorities and deliver within tight deadlines. Creative problem-solving skills and the ability to develop innovative marketing campaigns. Powered by Webbtree Show more Show less