Ads Performance Marketing Specialist

Ads Performance Marketing Specialist

Job Summary:

Ads Performance Marketing Specialist

Key Responsibilities:

• Develop, implement, and manage performance-driven ad campaigns across platforms such as

  Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok

  , and other relevant ad networks.
• Continuously optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
• Conduct

  A/B testing

  on ad creatives, audiences, and landing pages to improve performance.
• Collaborate with design and content teams to develop compelling ad creatives and messaging.
• Manage and track campaign budgets, bids, and pacing to ensure efficient ad spend.
• Use tools such as

  Google Analytics, Meta Ads Manager, and other tracking platforms

  to generate performance reports and actionable insights.
• Identify trends and insights, and optimize spend and performance based on data-driven decisions.
• Stay updated on the latest performance marketing trends, platform changes, and best practices.
• Monitor competitor activity and industry benchmarks to identify opportunities for growth.
• Support lead generation, ecommerce sales, or app installs (depending on business objectives).

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in

  performance marketing, paid media, or digital advertising

  .
• Proven success in managing and optimizing paid campaigns with measurable ROI.
• Strong analytical skills and experience with data-driven decision-making.
• Proficiency in platforms such as:

• Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads

• Google Analytics, Google Tag Manager, Looker Studio (or Data Studio)

• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce) is a plus.
• Excellent written and verbal communication skills.
• Google Ads and Meta Blueprint certifications are a plus.

Preferred Skills:

• Experience with ecommerce or SaaS marketing.
• Understanding of SEO and how paid and organic efforts can complement each other.
• Familiarity with retargeting, lookalike audiences, and funnel segmentation.
• Basic knowledge of HTML or tracking code implementation is a plus.

Please Mail your Updated CV on vrushali.mahale@sspu.ac.in.