Ads manager

Performance Marketing Manager

• Salary Pay - 30k to 40k (Depends On interview )

• Minimum 3-4 years of experience as a performance marketing manager.

• Looking for immediate joiners only.



Key Responsibilities:

• Campaign Management:

• Plan, create, and manage high-performing campaigns across

  Google Ads (Search, Display, YouTube)

  ,

  Meta Ads (Facebook & Instagram)

  , and

  Amazon Ads (Sponsored Products, Sponsored Brands)

  .
• Set up, test, and optimize ad creatives, targeting, and budgets.
• Manage multiple ad campaigns with a focus on efficiency and performance.

• Optimization & Performance Analysis:

• Regularly analyze campaign performance to identify opportunities for optimization, including adjusting bids, targeting, creatives, and other campaign variables.
• Monitor key metrics such as

  CTR (Click-Through Rate)

  ,

  CPC (Cost Per Click)

  ,

  CPA (Cost Per Acquisition)

  , and

  ROAS (Return on Ad Spend)

  .
• Conduct A/B tests for ad creatives, landing pages, and targeting strategies to improve performance.

• Strategy Development:

• Develop and implement digital advertising strategies to meet business objectives, including driving traffic, increasing brand awareness, and generating sales.
• Stay up-to-date on the latest trends, tools, and best practices for each platform (Google, Meta, and Amazon) to ensure campaigns are leveraging the newest features and opportunities.

• Reporting & Insights:

• Provide regular reporting on the performance of ad campaigns, including data analysis and actionable insights.
• Communicate campaign results to key stakeholders, highlighting key successes, challenges, and opportunities for growth.
• Use analytics tools (Google Analytics, Facebook Analytics, Amazon Reporting, etc.) to track performance and provide detailed analysis.

• Budget & Resource Management:

• Manage ad budgets to ensure optimal allocation of spend across various platforms while maintaining a high return on investment.
• Identify opportunities for scaling successful campaigns and adjusting underperforming ones.

• Collaboration:

• Work closely with the creative team to ensure that ads align with branding, messaging, and business objectives.
• Collaborate with other marketing team members to integrate paid advertising efforts with broader marketing initiatives.

Requirements:

• Experience:

• 3-4 years of experience in managing paid advertising campaigns across

  Google Ads

  ,

  Meta Ads (Facebook/Instagram)

  , and

  Amazon Ads

  .
• Proven track record of driving measurable results (traffic, conversions, sales) through digital advertising.
• Familiarity with

  Google Analytics

  ,

  Facebook Ads Manager

  ,

  Amazon Advertising Console

  , and other relevant tools.

• Skills & Expertise:

• Strong understanding of

  PPC (Pay-Per-Click)

  ,

  SEO

  , and digital marketing fundamentals.
• Excellent analytical skills with the ability to interpret data and adjust campaigns accordingly.
• In-depth knowledge of ad targeting, bidding strategies, and ad creatives.
• Familiarity with

  A/B testing

  and other optimization techniques.
• Ability to stay organized and manage multiple campaigns across different platforms simultaneously.

• Soft Skills:

• Strong communication and collaboration skills to work effectively with team members.
• Problem-solving mindset with a focus on results.
• Detail-oriented with the ability to prioritize tasks in a fast-paced environment.

Preferred Qualifications:

• Certifications

  in

  Google Ads

  ,

  Meta Blueprint

  (Facebook Ads), or

  Amazon Advertising

  are a plus.
• Experience with

  Google Tag Manager

  ,

  Google Data Studio

  , or other reporting/analytics tools.
• Familiarity with

  eCommerce

  or

  DTC (Direct-to-Consumer)

  marketing is an advantage.