Adobe RTCDP Analytics

Job Title

Job Location:

About the role:

As the lead for business-facing adoption of our Real-Time Customer Data Platform (RTCDP), you will work closely with marketing, IT, and analytics teams to bring customer data to life. Your role will focus on designing and implementing unified customer profiles, building audience segments, and setting up activation workflows that power personalized experiences across digital and offline channels. Through strong data governance and actionable insights, you will help the organization deliver more relevant, timely, and impactful customer interactions at scale.

Key Responsibilities:

Platform Setup

• Turn business needs into data models, customer profiles, and audience segments.
• Set up data connections from websites, apps, CRM systems, and offline sources.
• Define how customer data is matched and organized.

Data Management

• Work with tech teams to bring in and check data from different sources.
• Create plans to make sure data is accurate and clean.
• Keep an eye on data speed and quality, and fix problems quickly.

Audience Building & Campaign Activation

• Create customer groups based on behavior, demographics, and purchases.
• Set up systems to send these groups to marketing tools like email or ad platforms.
• Improve audience targeting to boost campaign results.

Insights & Strategy

• Review how customer groups perform and suggest ways to improve.
• Find opportunities for personalized offers, preventing customer loss, and increasing sales.
• Share insights and business value with leadership.

Data Privacy & Compliance

• Set rules for handling data safely and legally (e.g., GDPR, CCPA).
• Keep records of how data is used and shared.
• Work with legal teams to ensure everything is compliant.

Training & Support

• Create guides and training materials for marketing and analytics teams.
• Lead workshops and offer one-on-one help to users.
• Act as the go-to expert for the RTCDP platform.

Innovation & Improvement

• Stay updated on new platform features and industry trends.
• Test new ideas like AI-based personalization or smart devices.
• Find ways to make processes faster and more efficient.

Required Qualifications

• Bachelors or Masters degree in Business Analytics, Marketing Technology, Computer Science or related field.
• 3-5 years hands-on experience with a Customer Data Platform (

  Adobe RTCDP, Salesforce CDP, Tealium, Segment,

  etc.) in a client-side role.
• Strong SQL proficiency and familiarity with data warehousing, ETL/ELT processes and API integrations.
• Demonstrated expertise in identity resolution, profile stitching and real-time data ingestion.
• Experience designing audience segments and activating through digital channels (adtech, email, personalization).
• Excellent stakeholder management and presentation skills, with comfort engaging at the executive level

Preferred Skills & Attributes

• Certification in Adobe Real-Time CDP or equivalent CDP platform.
• Knowledge of Adobe Experience Cloud integrations (Analytics, Target, Campaign) or parallel ecosystems (Salesforce Marketing Cloud, Oracle CX).
• Proficiency in privacy frameworks, consent management and data governance best practices.
• Familiarity with tag management (Adobe Launch, Tealium iQ) and server-side data collection.
• Experience in Agile/Scrum delivery environments.
• Strong analytical mind-set, attention to detail and commitment to data quality.

sai.s29@shriramfinance.in