Adobe Journey Optimizer (AJO) Specialist

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €30 Billion international wholesaler with operations in 32 countries through 625 stores & a team of 91,000 people globally. Metro operates in a further 10 countries with its Food Service Distribution (FSD) business, and it is thus active in a total of 34 countries.

MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide Finance, HR, Strategy, IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.

Website: https://www.metro-gsc.in
Company Size: 600-650 Headquarters: Pune, Maharashtra, India Type: Privately Held Inception: 2011

We are looking for an experienced and results-driven AJO Specialist to lead the design, implementation, and optimization of customer journeys using the Adobe Journey Optimizer (AJO) platform. This role requires a deep understanding of marketing automation, customer segmentation, campaign creation, and multi-channel communication strategies to create seamless and impactful customer experiences.

Key Responsibilities:

• AJO Platform Management: Design, implement, and manage customer journeys on the Adobe Journey Optimizer platform, ensuring personalized and smooth experiences for our customers.
• Customer Segmentation: Develop and execute strategies for effective customer segmentation to drive engagement and maximize conversion rates.
• Campaign Creation & Automation: Build and create dynamic marketing campaigns from the ground up, automating them across various channels (email, SMS, push notifications) to deliver the right message to the right audience at the right time.
• Journey Orchestration: Oversee the orchestration of customer journeys, ensuring consistency and optimization across all touchpoints for a unified experience.
• Collaboration with CDP Specialist: Work closely with the Customer Data Platform (CDP) Specialist to define and refine audience segments for more precise targeting and campaign effectiveness.
• Collaborate with Analytics Team: Partner with the Analytics Team to leverage insights that inform decisions, helping to refine and optimize campaigns and customer journeys.
• Customer Collaboration: Engage with customers to better understand their needs and refine journeys, ensuring that the campaigns resonate and address pain points effectively.

• Education: Bachelor's degree in Business, Engineering, or a related field.
• Experience: 2-5 years of experience in marketing automation or customer experience platforms, with a minimum of 2 years on the Adobe Journey Optimizer platform.
• Skills:
  • Strong expertise in multi-channel marketing (email, SMS, push, etc.).
  • Proven experience in customer segmentation, campaign creation, campaign automation, and journey orchestration.
• Communication: Exceptional verbal and written communication skills with the ability to collaborate effectively with cross-functional teams.
• Problem-Solving: Strong analytical and problem-solving abilities to continuously optimize and refine customer journeys.