Activation Manager

As a Marketing Manager at The Arete Group, you will be responsible for planning marketing strategies and budgeting for brand verticals and products. Your key responsibilities will include: - Hands-on experience in ATL, BTL activations, and digital marketing. - Proficiency in media planning covering all domains with a budget handling experience of 1CR+. - Managing events such as product launches, exhibitions, and photo shoots, overseeing advertising, product design, and other marketing forms. - Utilizing spreadsheets or Excel (pivot tables, VLOOKUP, etc.) along with web analytics to stay organized, monitor changes in product sales, and identify improvement opportunities. - Experience in managing a creative agency. - Strategizing the digital marketing plan with focused targeting and implementing it for improved business results. - Preparing MIS reports through proper analysis of Market Research data using marketing analytics tools and data mining techniques. - Evaluating end-to-end customer experience across multiple channels and touchpoints with strong analytical ability. - Planning digital marketing campaigns across web, SEM, email, social media, and display advertising. - Conducting marketing activities, collaborating with distributors/partners, and business development teams to ensure product value and visibility. - Coordinating with partners (agencies) for lead generation activities like mailers, road shows, and campaigns. - Building comprehensive measurement and performance projection plans, creating performance reports that shape future strategy. - Ability to multi-task, prioritize, and meet several deadlines while maintaining attention to detail. - Expertise in content generation and content writing. - Exposure to brand, marketing campaigns, and OTT ecosystem would be advantageous. In terms of qualifications, you should have: - Education: MBA/Post graduation in marketing. - Experience: 7-10 years of relevant marketing experience. - Preferably from the consumer durables or real estate industry. Additionally, as a Marketing Manager, you are expected to be: - Action-oriented, able to juggle multiple priorities and maintain a sense of urgency in a dynamic environment. - Possess strong writing and verbal communication skills, including presentation abilities. - Demonstrate business acumen, comfort with funnel metrics, data, and the ability to dive deep to validate/disprove hypotheses.,