Account Manager - Social Media (YouTube & Instagram)

Role Overview:

Account Manager – Social Media

Key Responsibilities:

YouTube Management for unsobered English

• Execute the YouTube content calendar for long-form videos, Shorts, and community posts.
• Optimize content with SEO-driven titles, descriptions, tags, and thumbnails.
• Maintain playlists and categories to improve discoverability.
• Engage with the community through comments, messages, and trending conversations.
• Track key metrics such as watch time, retention, CTR, impressions, and engagement.
• Provide weekly performance reports with insights and recommendations.
• Implement A/B testing of thumbnails and titles to enhance performance.
• Stay updated on algorithm changes, trends, and best practices.
• Identify collaboration and cross-promotion opportunities.

Instagram Management for unstumbled, unsobered & unsobered Hindi

• Manage the Instagram content calendar across feed posts, Reels, and Stories.
• Ensure high-quality content with strong captions, trending hashtags, and optimal timing.
• Coordinate with designers and editors for visually compelling creatives.
• Actively engage with the community through comments, DMs, and interactive Story features.
• Monitor performance metrics such as reach, impressions, engagement, and follower growth.
• Analyze Reels performance and optimize based on trends.
• Explore collaborations, influencer tie-ups, and partnerships to grow reach.
• Research and experiment with new platform features to stay ahead of trends.

Key Success Metrics

• Growth in YouTube subscribers, watch time, and engagement.
• Growth in Instagram followers, reach, and interaction rate.
• Timely and consistent execution of content calendars.
• Improved performance through data-backed insights.
• Effective audience and community engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in social media management (agency or brand side).
• Strong understanding of YouTube and Instagram algorithms, SEO, and trends.
• Proficiency in content planning, execution, and analytics.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to derive insights from data.
• Collaborative approach with the ability to work with cross-functional teams.