Content Creator – Food, Travel & Alcohol

Role Overview

We are looking for a creative and passionate Content Creator to conceptualize, produce, and publish engaging content around food, travel, and alcohol. The ideal candidate will be a storyteller with a strong understanding of digital trends, social media platforms, and audience engagement. This role involves creating both written and visual content that is authentic, relatable, and designed to build community and brand visibility.

Key Responsibilities

Content Creation & Execution

• Develop high-quality content across platforms (Instagram, YouTube, and others as needed).
• Create engaging short-form and long-form content: Reels, videos, blogs, and posts.
• Write sharp, engaging copy for captions, articles, and scripts.
• Collaborate with videographers, editors, and designers to execute content ideas.
• Stay updated with food, travel, and alcohol trends to create relevant content.

Social Media Management

• Execute the content calendar consistently across platforms.
• Brainstorm new content formats and ideas tailored to platform trends.
• Ensure content is optimized with trending hashtags, SEO keywords, and platform best practices.
• Participate in shoots, on-ground events, and collaborations when required.

Community & Engagement

• Actively engage with audiences via comments, DMs, and interactive content (polls, quizzes, Q&As).
• Incorporate audience feedback and insights into future content.
• Help grow follower base and increase engagement rates through creative campaigns.

Analytics & Improvement

• Track performance of posts, Reels, and videos.
• Analyze what works (and what doesn’t) to refine content strategy.
• Prepare weekly insights to optimize future performance.

Key Success Metrics

• Consistent creation and delivery of engaging content.
• Growth in followers, reach, and engagement.
• Positive audience feedback and interaction.
• Increased visibility and authority in food, travel, and alcohol recommendations.

Qualifications

• 1–3 years of experience in content creation (agency or brand side).
• Freshers with a personal content page or portfolio are encouraged to apply.
• Strong writing, storytelling, and copy skills.
• Ability to conceptualize and create engaging short-form video content.
• Knowledge of social media algorithms, trends, and audience behavior.
• Interest in food, travel, and alcohol culture is a strong plus.
• Familiarity with basic photo/video editing tools is preferred.