Zonal Head - Trade Marketing - Delhi

Key Responsibilities:

• Trade Marketing Strategy & Planning
• Develop and implement zonal trade marketing plans aligned with national strategies.
• Customize dealer and retailer programs based on local market trends and sales objectives.
• Plan and monitor trade promotional budgets and ROI in the zone.
• Drive increase and maintenance of display share.
• Channel Development & Support
• Lead initiatives to onboard, train, and engage channel partners – dealers, retailers, and influencers (architects, masons, interior designers, contractors).
• Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.
• Support expansion of exclusive stores (Franchisee), MBOs, and enhance customer experience at touchpoints.
• Schemes, Incentives & Loyalty Programs
• Design and implement trade schemes, cashback offers, product bundling, and loyalty programs.
• Track participation and impact, and coordinate with sales and finance for timely payouts.
• Retail Activation & Campaigns
• Plan and execute zonal retail activations, roadshows, and influencer meets.
• Collaborate with local event agencies to execute BTL activities for footfall and brand visibility.
• Ensure branding at exhibitions, trade events, and dealer meets.
• Cross-functional Collaboration
• Work closely with sales teams to gather market insights and boost trade engagement.
• Coordinate with supply chain and product teams for POS materials and training support.
• Provide feedback to the central marketing team on zonal requirements.
• Performance Monitoring & Reporting
• Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
• Report on KPIs: footfall uplift, secondary sales growth, brand recall, and partner satisfaction.
• Team Management
• Handle team of Regional Marketing Incharges.
• Define and monitor team KPIs and performance.
• Lead, mentor, and groom the team effectively.
• Budget Management
• Manage marketing budgets for assigned zones efficiently.
• Ensure timely invoice submission and monthly provisioning.
  

Travel Requirements:

• Frequent travel within the assigned zone to oversee execution and meet channel partners.