Website Merchandising Specialist

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Role Overview

We are looking for a Website Merchandising Specialist who can bring the Oyela aesthetic to life across digital and physical touchpoints. The ideal candidate combines strong design sense, fashion intuition, and data-driven merchandising strategy to create visually engaging experiences that drive sales and strengthen brand identity.

Key Responsibilities

• Merchandising Strategy: Develop and execute visual merchandising guidelines for product display across website, marketplaces, and retail pop-ups.
• Digital Merchandising:
• Curate homepages, collection pages, and product grids for seasonal drops and campaigns.
• Coordinate with marketing and design teams to align visuals with campaign storytelling.
• Optimize visual hierarchy and product placement based on performance metrics.
• Retail/Pop-up Displays: Design in-store layouts, mannequins, and visual setups consistent with the brand tone.
• Trend Analysis: Stay ahead of emerging fashion and visual trends to keep the Oyela brand relevant and aspirational.
• Collaboration: Work closely with Design, Marketing, and Product teams to ensure seamless execution of visual concepts.
• Brand Aesthetic: Maintain and evolve the visual identity of Oyela across channels—clean, trendy, and Gen Z–focused.

Requirements

• Bachelor’s degree in Fashion Design, Visual Merchandising, or a related field  from NIFT, Pearl, or similar institutions.

• 2–5 years of experience

  in online product display and visual appeal or fashion branding (preferably D2C or fashion retail).
• Must have worked with

  shopify

  interface
• Strong eye for color, layout, and detail with a deep understanding of youth fashion trends.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) or similar tools.
• Strong communication and project management skills.
• Ability to work in a fast-paced, creative startup environment

  (6 days working)

Why Join Oyela

• Be part of a high-growth D2C brand shaping the future of Indian fashion.
• Work with a young, passionate, and design-forward team.
• Creative freedom to define how Oyela looks and feels across platforms.
• Opportunity to grow with a brand that values innovation, agility, and culture