Website & Digital Marketing Specialist

Legacy Group and SARMEXA operate multiple businesses across Travel & Tourism, Immigration & Visas, E-commerce/Drop-shipping, Technology, and Digital Services, catering to clients in UK, Europe, Middle East, and India. This role offers strong long-term career growth for the right candidate. As our group continue to expand globally, high-performing team members will have opportunities to travel overseas for short-term assignments, training, or project support Potential on-site exposure at overseas offices or partner locations (UK / Europe / Gulf) Involvement in setting up or supporting new international websites, digital funnels, and campaigns International travel and postings will be performance-based, role-relevant, and business-driven.

Role Summary :

We are hiring a Digital Marketing & Website Specialist who can both design/manage websites and execute digital marketing activities across multiple brands and industries.

This role is ideal for a hands-on, multi-skill professional who understands how websites, SEO, paid ads, content, and lead generation work together.

The position is Pune office-based with hybrid flexibility.

Key Responsibilities

Website Design & Management

• Design, develop, and manage websites using WordPress or CMS platforms
• Create and optimise landing pages, lead forms, blogs, and service pages
• Handle basic UI/UX improvements, page speed, and mobile responsiveness
• Coordinate website updates across tourism, immigration, visas, and e-commerce portals
• Ensure websites are SEO-friendly and conversion-oriented

Digital Marketing Execution

• Plan and execute digital marketing campaigns across multiple brands
• Manage Google Ads, Meta Ads (Facebook/Instagram) and basic performance tracking
• Support lead generation for:
• Immigration & visa services
• Tourism & holiday packages
• Drop-shipping & online sales
• Optimise campaigns for cost, conversions, and ROI

SEO & Content

• Perform on-page SEO, keyword optimisation, metadata, and internal linking
• Coordinate blog publishing, service content, and basic copy optimisation
• Maintain consistency in branding and messaging across websites

Social Media & Branding

• Manage and schedule content for Instagram, Facebook, LinkedIn, TikTok
• Coordinate creatives using tools like Canva or similar
• Align social media activity with website and lead campaigns

Analytics & Reporting

• Track website and campaign performance using Google Analytics, Ads dashboards, CRM tools
• Share regular performance reports and insights with management
• Suggest improvements based on data and trends

Required Skills & Qualifications

Must-Have

• 2–5 years of hands-on experience in Digital Marketing + Website Management
• Strong working knowledge of WordPress
• Practical understanding of SEO, paid ads, lead funnels, and conversion optimisation
• Experience handling multiple websites or brands
• Comfortable working from office in Pune (Hybrid model)

Good to Have

• Experience in tourism, immigration, services, or e-commerce
• Exposure to international markets (UK / Europe / Gulf)
• Knowledge of CRM tools, automation platforms, or funnels
• Basic HTML/CSS or website troubleshooting skills
• Canva, basic video editing, or creative tools

Work Model

• Primary: Pune Office
• Hybrid: Office + limited remote flexibility
• Environment: Fast-paced, multi-business, execution-focused

Career Growth Opportunity

• Growth into Digital Growth Manager / Digital Head
• Direct exposure to multiple industries and global markets
• Opportunity to build and own internal digital systems
• Performance-linked growth and long-term stability

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Pune, Maharashtra