web3 digital marketing

Job Title:

Department:

Job Overview:

Web3 Digital Marketing Lead

Key Responsibilities:

🔹 Strategy & Growth Planning:

• Design and execute Web3-focused marketing strategies aligned with community, token, and product growth goals.
• Position the brand in crypto communities, DAOs, and forums like Discord, Telegram, Farcaster, and Reddit.

🔹 Campaign Management (Web3 & Web2):

• Lead integrated campaigns across SEO, SEM, Web3 social platforms (Lens, Farcaster, Mirror), Twitter/X, Discord, YouTube, and crypto newsletters.
• Run performance marketing and influencer campaigns via crypto-native channels (e.g., CoinMarketCap ads, Blockwiz, CoinTelegraph).

🔹 Community Growth & Engagement:

• Build and manage crypto-native community campaigns (airdrops, token incentives, AMAs, bounties).
• Foster high engagement in Discord, Telegram, and X through interactive campaigns and feedback loops.

🔹 SEO/Content/Thought Leadership:

• Optimize SEO for dApp landing pages and ecosystem documentation.
• Collaborate on educational Web3 content: whitepapers, tokenomics explainers, thought leadership blogs, etc.

🔹 Analytics & Attribution:

• Use on-chain and off-chain analytics (e.g., Dune Analytics, Google Analytics, Nansen) to measure impact and refine campaigns.
• Track wallet-based engagement and campaign ROI via Web3 attribution tools like HypeLab or Cookie3.

🔹 Team Leadership:

• Lead a team of digital marketers and community managers; define KPIs, track progress, and facilitate learning in Web3 marketing tools.

🔹 Partnerships & Influencers:

• Collaborate with Web3 influencers, KOLs, DAOs, launchpads, and NFT communities for co-marketing campaigns.

🔹 Web3 Tools & Platforms:

• Leverage tools such as:

• Community & CRM

  : Discord, Guild.xyz, Collab.Land, Galxe

• Marketing

  : Zealy, Link3, DeBank, Notion, Google Analytics

• Email & Automation

  : Mailchimp, HubSpot, Push Protocol

Qualifications:

• Bachelor's or Master’s degree in Marketing, Business, Communications, or related field
• 3–4 years of experience in digital marketing with at least 1–2 years in Web3, blockchain, or crypto projects
• Proven experience with community-led growth and crypto-native marketing
• Familiarity with token economy, NFTs, airdrops, DAOs, and blockchain tech
• Strong leadership, analytical, and communication skills
• Certifications in Web3 marketing tools or platforms (e.g., Galxe, Zealy, or Google Ads) are a plus