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Web Content Writer

Web Content Writer

Tata Consultancy Services

4 - 6 years

0 Lacs

Mumbai Maharashtra India

Posted:2 months ago| Platform:

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Skills Required

content seo marketing research strategies consistency messaging storytelling analyze metrics engagement writing editing optimization scriptwriting video management cms wordpress sitecore data

Work Mode

On-site

Job Type

Full Time

Job Description

Experience Range : 4 - 6 Years Develop high-quality, engaging, and SEO-optimized content for various marketing channels, including blogs, websites, social media, and email campaigns. Collaborate with marketing, sales, and subject matter experts (SMEs) to create content aligned with business objectives and industry trends. Research and stay updated on IT industry trends, competitor strategies, and emerging technologies to generate relevant content ideas. Ensure consistency in brand voice, messaging, and storytelling across all content assets. Analyze content performance metrics and suggest improvements to enhance engagement and lead generation. Must Have Strong experience in content writing, editing and storytelling for IT services, digital transformation, and emerging technologies. Proficiency in writing blogs, whitepapers, case studies, website content, and social media copy tailored for B2B and enterprise audiences. Understanding of SEO best practices, keyword research, and content optimization techniques. Ability to simplify complex IT and business concepts into clear, engaging, and persuasive content. Good to Have Experience in scriptwriting for video, webinars, or podcast content. Hands-on experience with content management systems (CMS) like WordPress or Sitecore. Data-driven mindset with the ability to analyze and interpret content performance metrics. Proficiency in content management systems (CMS) and digital marketing tools. Show more Show less

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Web Content Writer