VP Sales & Marketing / Business Head

Job Description for above mentioned position-

• Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
• Ensure the best client service is being made available through communication amongst the team, cross-training within the department, and appropriate office coverage.
• Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
• Works with the management team to create and implement a sales plan addressing revenue, customers, and the market for the segment led by the DO
• Set an example through a professional, friendly attitude toward clients and co-workers, timely response to clients and co-workers needs, and observance of sales office standards.
• Ensure the hotel meets or exceeds budgeted goals.
• Follow and track company cross-sell procedures.
• Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
• Organize travel agent month and travel agent appreciation rates for slow months.
• Assists with the development and implementation of promotions, both internal and external.
• Creating a focus on attracting new business.
• Attending and contributing to the monthly sales strategy meeting
• Updating and owning the sales strategy & sales plan with the General Manager
• Review and approve any special corporate negotiated rates by signing theCVGR (Company Volume guaranteed rate)contract.
• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets an example with personal booking goals).
• Leads on-property sales functions to build long-term, value-based customer relationships that enable the achievement of hotel sales objectives.
• Recommends monthly room nights target goals for sales team members.
• Participates in sales calls with members of the sales team to acquire new business and/or close on business.
• Develop and send informative press releases to targeted lists highlighting all activities and promotions.
• Maintain and expand corporate incentive program via direct mail, personal visits, etc.
• Oversee and ensure the updation of rates, and promotions on the hotel website, OTA's (Online travel agents), GDS, etc. without any rate parity.
• Responsible for the training of sales managers and staff.
• Follow and promote hotel standards with guests, and co-workers.
• Evaluate and drive the hotel's participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc.
• Monitors all day-to-day activities of direct reports.
• Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).