VP Digital Sales (Retail),RBWM

If you re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our
customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC s purpose of opening
up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking and Insurance.

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be part of Digital Marketing function and will be responsible to develop and execute customer focused end-to-end digital sales and marketing strategies for our suite of wealth products and deliver the objectives and ambitions of the overall Marketing strategy and plan, in turn driving revenue targets for WPB.

Principal Responsibilities

This role is pivotal in driving the commercialization of our Wealth offerings including Mutual Funds, Alternative Investment Funds (AIFs), Portfolio Management Services (PMS), through data-driven digital campaigns. The ideal candidate will be responsible for enhancing customer acquisition, deepening wallet share, and increasing customer penetration

• Formulate and own the comprehensive digital marketing strategy for the wealth business, aligning with overall business objectives and AUM growth targets
• Develop a quarterly and annual roadmap encompassing content, channel mix, budget allocation, and key performance indicators (KPIs) for all wealth products
• Develop compelling product-specific value propositions and differentiated messaging for sophisticated products like PMS and AIFs, translating complex features into clear customer benefits
• Conceptualize, plan, and drive multi-channel digital campaigns (e.g., email marketing, social media, webinars, content syndication, paid media) to generate leads and drive conversions for wealth products
• Develop and implement strategies to increase Customer Lifetime Value (CLV) through cross-selling and up-selling campaigns targeted at existing clients
• Design segmented email and nurture campaigns based on client lifecycle stages, investment behavior, and product holdings
• Create targeted initiatives to increase wallet share and deepen relationships with high-value client segments
• Provide regular performance reports to senior management, offering data-driven insights and recommendations for strategy refinement

Sales Enablement & Cross-Functional Collaboration

• Work closely with the sales and relationship teams to understand market needs, arm them with effective digital collaterals, and ensure campaign alignment
• Develop digital sales enablement kits, including product videos, pitch book, presentation decks, and email templates to improve sales productivity
• Work with other members of Marketing globally and the business to inform and guide senior stakeholders