Video Content Creator

A Video Marketing Specialist responsible for creating engaging video content across multiple platforms to drive growth and brand awareness. The role involves developing platform-native video content that transforms complex AI and SaaS concepts into accessible formats. The specialist will be instrumental in scaling impressions to 10M+ monthly while maximizing engagement and lead generation.

Key Responsibilities

• Create scroll-stopping reels and video content across LinkedIn, Instagram, YouTube, and emerging platforms
• Develop platform-native video content that feels natural to each channel
• Transform complex AI and SaaS concepts into engaging, accessible video content
• Pioneer new video formats that make B2B marketing entertaining
• Drive growth toward 10M monthly impressions across all platforms
• Test and iterate on video strategies to maximize engagement and lead generation
• Analyze performance metrics to optimize content for both reach and conversion
• Experiment with cutting-edge video techniques
• Maintain Fabric's brand voice while adapting tone for different video formats
• Collaborate with content writer and co-founder to align video content with overall marketing strategy
• Stay ahead of video trends and adapt them for B2B SaaS marketing

Must Have Skills

• Video editing tools (Adobe Premiere, Final Cut Pro, or similar)
• Video content creation for social media platforms
• Platform-specific video optimization
• Video marketing strategy
• Performance analytics for video content
• Storytelling for video

Good To Have Skills

• Video SEO and YouTube optimization
• Live video production
• Webinar production
• Video podcast production
• AI/tech industry terminology understanding
• Platform-specific video requirements knowledge
• Social media analytics