Vice President - Performance Marketing

Role Overview:

Digital Performance Lead

Key Responsibilities:

• Strategic Leadership: Own the performance marketing strategy, aligning all digital performance activities with the client’s business goals and our organizational vision.
• Client Partnership: Act as a senior point of contact for key clients, building long-term relationships and ensuring high levels of client satisfaction and retention.
• Revenue Growth: Identify opportunities to upsell or cross-sell performance services by deeply understanding clients’ business challenges and objectives.
• Team & Capability Development: Promote collaboration and knowledge-sharing across performance teams; work with internal experts to drive innovation and upskilling.
• Integrated Strategy Planning: Partner with cross-channel teams (SEO, Paid Search, Paid Social, Programmatic) to develop integrated, data-led performance solutions.
• Operational Excellence: Liaise with channel leads to standardize performance marketing outputs, ensuring consistency in delivery, reporting, and best practices.
  

Required Skills & Experience:

• Proven experience in leading digital performance marketing across Paid Media (Search, Social, Programmatic).
• Strong stakeholder management skills, with experience managing senior clients.
• Commercial mindset with a track record of driving business growth through strategic initiatives.
• Excellent leadership and team management skills with a collaborative mindset.
• Deep understanding of digital performance KPIs, martech tools, and measurement frameworks.
  

Preferred Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• Certifications in Google Ads, Meta Blueprint, or equivalent performance platforms are a plus.
• Experience in a media agency environment will be an advantage.
  

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