User Acquisition (UA) Manager – Live Games

Who We Are

500 million worldwide downloads.

biggest and best IP-based games in the world

WWE Mayhem, American Dad! Apocalypse Soon, Drone Shadow Strike, World Robot Boxing, Pacific Rim, and T20 Cricket Champions.

The Role

UA Manager at Reliance Games

profitably scaling UA

AI-powered tools and automation platforms

Key Duties & Responsibilities

• Plan, launch, and manage performance-driven UA campaigns across

  Meta, Google UAC, TikTok, ASA, Unity, IronSource, Moloco, and regional partners.

• Optimize campaigns daily and weekly to achieve

  ROAS, ROI, and LTV targets.

• Monitor and analyze campaign performance using

  Appsflyer, Firebase, and internal dashboards

  , providing actionable insights.
• Collaborate with the

  Product and Live Ops teams

  to align UA spend with events, content updates, and monetization opportunities.
• Partner with the

  Creative/Art team

  to test and iterate

  high-volume ad creatives

  , driving incremental growth through structured creative testing.
• Conduct

  cohort analysis

  to evaluate performance across geos, channels, and audience segments.
• Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.
• Stay ahead of

  industry trends, AI-driven UA technologies, and platform updates

  to ensure campaigns leverage the latest features and best practices.

About You

• 2–5 years’ experience in

  UA marketing for mobile games

  with proven success in managing profitable campaigns.
• Strongly

  data-driven

  with excellent analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions.
• Hands-on expertise with

  Appsflyer (MMP)

  , Firebase, and ad platform dashboards.
• Demonstrated ability to manage

  large UA budgets profitably

  across multiple channels and regions.
• Experience in

  creative testing at scale (20–50+ variations/month)

  and translating results into performance improvements.
• Proficiency in

  Excel/Google Sheets

  (pivot tables, formulas, data manipulation). SQL knowledge is a plus.
• Strong communicator, able to collaborate cross-functionally and present clear, data-backed insights.
• Passion for

  mobile games, live operations growth, and experimenting with AI-driven marketing strategies.

Nice to Have

• Familiarity with

  ASO

  and organic uplift strategies.
• Experience with

  IP-based titles

  (Sports, Kids, Entertainment, or Hollywood).
• Knowledge of

  ad monetization and cross-promotion strategies

  within live portfolios.