US Medical Omnichannel Operations -- CDP

Eli Lilly And Company

2 - 8 years

14 - 18 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

data analysis data management bfsi business analytics pharma healthcare adobe analytics crm sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Design, manage, and optimise tailored omnichannel customer journeys using AJO, Adobe Target incorporating real-time triggers and segmentation to support campaign execution.
Collaborate closely with marketing, data, and technology teams to align journey strategies with broader organisational objectives.
Utilise analytics dashboards and insights from Adobe Customer Data Platform (CDP) to improve engagement outcomes & providing data-driven recommendations to partners.
Contribute to ongoing process improvements and framework development for customer journey management.
Lead and advocate for personalisation initiatives, mentoring junior team members in standard methodologies.
Translate business requirements into technical journey configurations.
Maintain up-to-date expertise on Adobe Experience Platform capabilities and stay informed of industry standards.

Required Qualifications:

2-8 years of experience in data analysis or business analytics, with a solid understanding of Omnichannel marketing in Pharma/Retail/Banking domain.
Hands-on experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or CRM tools (preferably Adobe Journey Optimizer, RTCDP, and Customer journey Analytics (CJA).
Experience in gathering business requirements, transforming raw data, and delivering analytics reports with actionable insights and recommendations, particularly in the Pharma sector.
Working knowledge of any visualization tools such as Power BI or similar platforms and languages like SQL or Python is beneficial but not necessary.
Demonstrable ability to break down sophisticated, unstructured business problems and translate them into data-driven solutions
Comfortable with ambiguity and the ability to work independently while balancing multiple engagements
Demonstrated experience working in multi-functional, cross-geography teams to drive data solutions that improve business outcomes.

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