Upmarket & Local Legend Manager Associate

Grab

4 - 7 years

6 - 9 Lacs

hyderabad

Posted:2 hours ago| Platform:

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Skills Required

management associate stakeholder engagement brand management relationship manager technology medical insurance management budgeting forecasting brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Were looking for a strategic and entrepreneurial

Upmarket & Local Legend Manager Associate

to lead our efforts in unlocking the hidden potential of high-quality, under-the-radar merchants. This role functions as a

growth incubator

not traditional sales.

The Critical Tasks You Will Perform

Unlock Growth in Select Merchants
- Identify & select high-potential upmarket and local legend merchants in the area based on several indicators: customer ratings, reviews, cuisine profile, pricing, and reservation behavior.
- Drive business growth on the selected merchants, especially on their delivery business.
Incubate, Activate, and Influence
- Manage a focused portfolio of selected merchants per month, with selective additions based on need and performance.
- Engage selected merchants frequently, ensuring close knit relationship and continuous support and resolve any issues
Curate and Instigate Offline Growth
- Forecast budget requirement for offline campaigns of the selected merchants
- Lead non-campaign-based offline activations (e.g., events, launches), driving several meaningful merchant-led initiatives per semester.
- Execute brand-building offline activities per semester, with long lasting impact duration.

Skills you need

What Essential Skills You Will Need

Experience:
4-7 years in premium brand management, F&B incubation, merchant success, or lifestyle strategy..
Approach:
Less transactional, more curatorial. Youre a growth strategist and brand builder.
Skills:
Exceptional stakeholder engagement, ecosystem mapping, and program design. Data- and insight-driven.
Mindset:
Ownership, creativity, and a long-term incubation lens.

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