Unit Manager - Digital Platforms

Location Name:

Pune Corporate Office - HO

Job Purpose

Monitor End-to-End business funnel and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of notification campaigns in the most effective and efficient manner to enhance business engagement.

Duties And Responsibilities

 Campaign Execution & Reportingo Content & Creatives Preparation in alignment with Business & Content Teamo Maintain a mix of sustaining/ performing campaigns with experimentationo Own and deploy multi-channel orchestration framework for remarketing campaignso Own the micro KPIs to manage campaign performance Campaign Experimentation (A/B Testing) for growing CTR & enhancements Business Performance & Reporting (MIS)o Identify insights and actionable from the tool kits to deliver core business objectives Channel AOP Achievement and identifying growth opportunitiesKRA Campaign Operationso Timely execution of Campaignso CTRo Content & Creative Sanity Checko Analysis & Reporting Engagement with respective businesses and Cross functional teams.Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day workØ Business Team

•  Monthly and weekly meetings Business Team covering the following:
  

o Funnel
o Campaign Performanceo Assisted Framework: Lead Discussions

•  Daily MIS & Channel Performance basis attribution & contribution
•  Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions
•  Participate in Sales Calls with Call center & Field Team.
  

 Data Team
o Dashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.o Prospect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)o Platform Analytics with InsightsØ Content and Creative Team

•  Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.
•  Raising request for App banners and Nudges, deciding the theme of the banner
•  Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time
•  Coordinating with team for regularly updating the banners & content for every event with specific offer
  

 Banner Changes
o Banner Go Live & Changes (ICORS, Segmented & Static) across different sections.