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Bajaj Finance
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Unit Manager - Digital Platforms

Unit Manager - Digital Platforms

Bajaj Finance

4 - 8 years

14 - 18 Lacs

pune

Posted:1 week ago| Platform:

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Skills Required

go sales a/b testing management reporting operations analytics marketing testing business

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose
Monitor End-to-End business funnel and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of notification campaigns in the most effective and efficient manner to enhance business engagement.Duties and Responsibilities
Campaign Execution & ReportingoContent & Creatives Preparation in alignment with Business & Content TeamoMaintain a mix of sustaining/ performing campaigns with experimentationoOwn and deploy multi-channel orchestration framework for remarketing campaignsoOwn the micro KPIs to manage campaign performanceCampaign Experimentation (A/B Testing) for growing CTR & enhancementsBusiness Performance & Reporting (MIS)oIdentify insights and actionable from the tool kits to deliver core business objectivesChannel AOP Achievement and identifying growth opportunitiesKRACampaign OperationsoTimely execution of CampaignsoCTRoContent & Creative Sanity CheckoAnalysis & ReportingEngagement with respective businesses and Cross functional teams.Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day workBusiness Team

Monthly and weekly meetings Business Team covering the following:
oFunneloCampaign PerformanceoAssisted Framework: Lead Discussions

Daily MIS & Channel Performance basis attribution & contribution

Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions

Participate in Sales Calls with Call center & Field Team.
Data TeamoDashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.oProspect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)oPlatform Analytics with InsightsContent and Creative Team

Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.

Raising request for App banners and Nudges, deciding the theme of the banner

Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time

Coordinating with team for regularly updating the banners & content for every event with specific offer
Banner ChangesoBanner Go Live & Changes (ICORS, Segmented & Static) across different sections.

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Unit Manager - Digital Platforms