UI Designer - Figma/Sketch/Adobe XD

About The Role

Key Responsibilities

• Own and evolve the UI and visual aesthetics of the companys eCommerce website and mobile app.
• Ensure consistency in design language across all landing pages, sales funnels, and digital consumer touchpoints.
• Be the brand guardian for the visual identity of the platform, ensuring adherence to Ayurvedic brand values and ethos.
• Lead and manage a team of UI and graphic designers to create high-converting, visually appealing landing pages.
• Collaborate closely with marketing, content, and development teams to ensure designs are optimized for conversion (CRO).
• Build product launch pages using plug-and-play landing page builders (Shopify-based).
• Work within the limitations of third-party apps and plugins while ideating innovative design solutions.
• Analyze user behavior and translate insights into actionable UI/UX design decisions.
  

Skills Required

• Proficiency in Design Tools : Figma, Adobe XD, Sketch, Illustrator, Photoshop.
• UI Design Expertise : Strong understanding of UI principles, responsive design, and mobile-first design approaches.
• Experience with eCommerce Platforms : Preferably Shopify and knowledge of its theme and landing page builders (e.g., Shogun, PageFly, GemPages).
• CRO (Conversion Rate Optimization) : Understanding of A/B testing, heatmaps, user flow analysis, and behavioral analytics tools (Hotjar, Google Analytics).
• Leadership & Collaboration : Experience in leading a design team and working cross-functionally with marketers, copywriters, and developers.
• Typography, Layout & Color Theory : Strong grasp of visual design principles and brand consistency.
• Consumer Psychology & UX Thinking : Ability to design based on user motivations, decision-making patterns, and behavior.
• Communication Skills : Excellent command over English; ability to transform brand copy and marketing content into compelling design.
• Problem-solving mindset and ability to thrive in a fast-paced, growth-oriented environment.
  

Preferred Background

• 4+ years of hands-on design experience in UI/UX or branding roles.
• Masters or Bachelor's Degree from top design institutes such as NID, Srishti School of Art, Design & Technology, or equivalent.
• Prior experience working in D2C, eCommerce, or digital product companies.