Posted:2 weeks ago| Platform: Shine logo

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Job Type

Full Time

Job Description

You will be responsible for meeting Sales & Development targets by implementing area sales plans effectively. You will develop sales forecasts for all categories based on trends and devise a channel sales strategy for the assigned geography in consultation with the Manager. Your role will involve defining sales targets allocation to different territories, planning distribution expansion, and ensuring timely settlement of distributor claims. It is essential to implement sales strategies to achieve targets through market analysis and develop distribution strategies in line with changing channel mix. Key Responsibilities: - Meet S&D targets by effective implementation of area sales & development plans - Develop sales forecast for all categories based on trends - Develop channel sales strategy for geography assigned in consultation with Manager - Define allocation of sales targets to the different territories in consultation with Manager Sales - Plan and achieve distribution expansion as per budget plans - Ensure distributor claims are settled in time by proper scrutiny and on-field verification - Ensure retention of agreed ROI for the distributors - Implement sales strategy to achieve targets through analysis of Nielsen & internal data of various markets - Develop distribution strategy in line with changing channel mix - Track availability of required manpower at DBs as per plan and monitor their performance - Execute and track distribution expansion by class of towns, type of OLs, and category as per plan - Execute distributor MIS packages and ensure requisite compliance from distributors - Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them - Work closely with Regional Trade Marketing /Key Account teams in the management of schemes/promotions/contests - Execute specific promotions like exhibitions, sampling, in-store activities, etc., in Key A/Cs - Plan for new product launches by channel based on a thorough understanding of category and distribution objectives Qualifications Required: - Education Graduate Must, MBA preferable - 3-5 years of experience in General Trade from the FMCG industry only - Good understanding of MS Excel is a must - Ability to read and understand data (Note: Additional details about the company were not mentioned in the job description),

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