Job
Description
Position: Trainee Intern Marketing. Location: Pune. Duration: 6 months. Experience: 0 – 6 months. Role Overview. We’re looking for a passionate and driven Marketing Intern to support our email marketing and content marketing initiatives. You’ll gain hands-on experience in creating compelling content, executing campaigns, and analyzing performance across B2B channels.. Key Responsibilities. Email Marketing. Assist in planning and executing targeted email campaigns to nurture prospects, engage leads, and promote content assets (e.g., case studies, whitepapers, event invites). Draft email copy for various campaign types cold outreach, drip sequences, newsletters, and event follow-ups with guidance from the team. Collaborate with sales and marketing teams to build and segment lists based on persona, behavior, or funnel stage. Use email marketing tools (Smartlead or similar) to schedule, A/B test, and monitor campaign performance. Track and report on key metrics such as click-through rates, bounce rates, and conversions, and share insights for optimization. Help maintain a clean and updated database by ensuring contact hygiene and list accuracy. Content Marketing. Write and edit engaging, SEO-friendly blogs, landing page content, social media posts, and email copy aligned with Accelirate’s voice and tone. Support the creation of content, topic research, and outlines for various campaigns and verticals. Assist in developing content assets such as case studies, one-pagers, client success stories, and product summaries. Collaborate with the design team to create visually appealing versions of content (e.g., PDFs, social creatives). Repurpose long-form content into bite-sized posts and emails for multichannel distribution. Research trends, competitors, and industry news to support the development of relevant, timely, and insightful content. Data Mining & CRM Operations. Perform basic data mining to identify and collect contact details of relevant decision-makers from LinkedIn, company websites, and tools like Cognism. Ensure data is accurately entered and updated in the CRM (Zoho or similar) with appropriate tagging, lifecycle stages, and notes. Assist in organizing and maintaining prospect lists and outreach pipelines. Support sales and marketing alignment by updating CRM with campaign interactions, and deal statuses. Run basic CRM reports to support campaign analysis and performance tracking. Other Support Tasks. Contribute to campaign planning and brainstorming sessions. Assist in managing and updating the company blog and resource center on the website. Help ensure brand consistency and messaging alignment across all digital assets. Take part in weekly marketing reviews to share progress, learnings, and new ideas. Requirements. Pursuing or recently completed a degree in Marketing/Digital Marketing, or related field. Strong written communication skills with an eye for detail and storytelling. Familiarity with email marketing platforms (e.g., Smartlead, Mailchimp) is a plus. Basic understanding of SEO, B2B marketing, and content strategy is preferred. Enthusiastic, organized, and eager to learn in a fast-paced environment. What You'll Gain. Real-world exposure to B2B digital marketing in the tech industry. Experience working with a fast-growing marketing team. Opportunities to own projects and present ideas. An Internship certificate and letter of recommendation upon successful completion. Placement offer based on performance. Show more Show less
