Job
Description
About Fractal : What makes Fractal a GREAT fit for you? When you join Fractal, youll be part of a fast-growing team that helps our clients leverage AI together with the power of behavioral sciences to make better decisions. Were a strategic analytics partner to most admired fortune 500 companies globally, we help them power every human decision in the enterprise by bringing analytics, AI and behavioural science to the decision. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal s mission is to power every human decision in the enterprise and uses the power of AI to help the world s most admired Fortune 500 companies Summary of the Role : We are seeking a dynamic and experienced Events and ABM Specialist to join our high-performing marketing team in Bangalore. This role is ideal for a strategic thinker and hands-on executor who thrives in a fast-paced environment and is passionate about delivering impactful experiences across the buyer journey. Key Responsibilities Event Strategy & Execution Plan, manage, and execute large-scale owned and third-party events, conferences, and webinars globally. Collaborate with cross-functional and global teams to align event goals with business objectives. Manage end-to-end logistics, vendor coordination, booth design, speaker management, and post-event analytics. Drive event ROI through targeted pre-event, onsite, and post-event engagement strategies. Account-Based Marketing (ABM) Design and execute full-funnel ABM programs tailored to strategic accounts across industries. Leverage data-driven insights to personalize campaigns and content across the buyer journey. Partner with sales and account teams to align ABM strategies with pipeline and revenue goals. Utilize ABM platforms and tools to orchestrate multi-channel campaigns (email, ads, direct mail, etc.). Content & Campaign Development Curate and develop compelling content assets including email sequences, eBooks, whitepapers, reports, and landing pages. Collaborate with internal SMEs and creative teams to ensure content is relevant, engaging, and aligned with brand voice. Optimize content for different stages of the buyer journey and personas. Technology & Analytics Expertly use intent and engagement platforms (e.g., 6sense, Demandbase, Bombora, RollWorks) to identify and target high-value accounts. Track and report on campaign performance, engagement metrics, and pipeline impact. Continuously test, learn, and optimize campaigns based on data insights. Mandatory technical skills Proficiency in ABM platforms (e.g., 6sense, Demandbase, RollWorks, Bombora). Experience with marketing automation tools (e.g., Marketo, HubSpot). CRM expertise, preferably Salesforce. Familiarity with webinar and event platforms (e.g., ON24, Zoom, Cvent). Strong understanding of campaign analytics, reporting tools, and performance metrics. Content development tools (e.g., Adobe Creative Suite, Canva, CMS platforms). Mandatory non-technical skills Exceptional verbal and written communication skills. Strong interpersonal skills with the ability to collaborate across global teams. Strategic thinking with a hands-on, execution-oriented mindset. Excellent project management and organizational skills. Creative problem-solving and adaptability in a fast-paced environment. High attention to detail and a commitment to quality. Education Qualification : MBA in Marketing or a related discipline from a reputed institution. Master s degree in Business Administration, Communications, or a related field preferred. Additional certifications in digital marketing, ABM, or event management are a plus.
