Trade Marketing Manager – Nation Level

Key Responsibilities:

Sell-Out & Sales Growth

• Responsibility for driving sell-out across all channels – brand shops, key accounts, modern trade, and general trade.
• Work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.
• Design and execute retail activation programs to increase conversion and volume.
• Trade Marketing & Store Marketing
• Build and implement national trade marketing calendar to maximize sales impact.
• Develop and roll out consumer promotions, in-store activities, and branding programs.
• Ensure brand visibility and strong retail presence across stores nationwide.

Promoter & Training Management

• Recruit, train, and manage promoters and in-store sales staff.
• Develop structured training modules on product knowledge, customer handling, and upselling skills.
• Monitor promoter productivity and design incentive programs to boost performance.

Key Accounts & Retail Partnerships

• Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.
• Strengthen relationships with large format stores and ensure alignment of activities with sales targets.
• Track performance of accounts and recommend growth strategies.

Analytics & Reporting

• Monitor sell-out data, track ROI of campaigns, and analyse consumer buying behavior.
• Report competition activity and recommend proactive action plans.
• Present regular dashboards on sales and marketing performance to management.

Key Requirements:

• 5–7 years of experience in Consumer Durables in Trade Marketing & Sell-Out Management.
• Proven track record of achieving sell-out targets through effective marketing and sales enablement.
• Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).
• Excellent people management skills with experience in handling large promoter teams.
• Strong communication, analytical, and negotiation skills.
• Flexibility to travel extensively across India.

Level/Salary Range:

INR 10 LPA

Interested candidates can share their profile with

Venulisa Luke

Phone No. +919606941377

venulisa.luke@kaapimachines.com