National Trade Marketing Manager

Key Responsibilities:

Sell-Out & Sales Growth

- Responsibility for driving sell-out across all channels brand shops, key accounts, modern trade, and general trade.

- Work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.

- Design and execute retail activation programs to increase conversion and volume.

- Trade Marketing & Store Marketing

- Build and implement national trade marketing calendar to maximize sales impact.

- Develop and roll out consumer promotions, in-store activities, and branding programs.

- Ensure brand visibility and strong retail presence across stores nationwide.

Promoter & Training Management

- Recruit, train, and manage promoters and in-store sales staff.

- Develop structured training modules on product knowledge, customer handling, and upselling skills.

- Monitor promoter productivity and design incentive programs to boost performance.

Key Accounts & Retail Partnerships

- Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.

- Strengthen relationships with large format stores and ensure alignment of activities with sales targets.

- Track performance of accounts and recommend growth strategies.

Analytics & Reporting

- Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior.

- Report competition activity and recommend proactive action plans.

- Present regular dashboards on sales and marketing performance to management.

Key Requirements:

- 57 years of experience in Consumer Durables(Mandatory) in Trade Marketing & Sell-Out Management.

- Proven track record of achieving sell-out targets through effective marketing and sales enablement.

- Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).

- Excellent people management skills with experience in handling large promoter teams.

- Strong communication, analytical, and negotiation skills.

- Flexibility to travel extensively across India.