Territory Sales Executive B2B (Kolkata)

3 - 5 years

3 - 6 Lacs

Posted:6 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

To manage the B2B Business (Bakery and Ingredients) in Kolkata. They need a close monitoring and Distribution expansion and better focus on infrastructure building. The key responsibility and ownership will bring business growth in Kolkata.
  • To Manage current distribution network in Kolkata.
  • Expand distribution network by appointing salesperson to cover uncovered Bakers.
  • To drive Bakery conversion by arranging trials.
  • Expand the range of products from our product list among Bakers buying our Bakery Fats, Ingredients & Margarines.
  • Setting up cold chain distribution for our Whip topping products.
  • Develop the market for achieving year on year growth for the next 3-5 years.
  • This role will have a volume business of 800 MT Avg sales.
  • Will supervise third party employees. Key Performance Indicators (KPIs):
  • To drive automation by using SFA and DMS.
  • Achieve annual Volume on monthly/Qtrly basis.
  • Volume growth over last year in Bakery and Ingredients business
  • Reduce Expiry stock to zero
  • SFA Usage Hygiene, Number of Customer Visits per Month, Outlet Addition, Focus SKU Volume
  • Major Opportunities and Decisions:
    • Handling the complex and dynamic changing of rates. Controlling the secondary sales with the prevailing rates.
    • The deployment of technical team and utilization of their efforts productively.
    • To have full control of the secondary market & customers and knowledge of competition activities
    • Good market knowledge and team management skill.
    • Basic Baking knowledge i.e., application of fats & ingredients both
    • Good negotiating skills
    • Should be a team player, with good product and territory knowledge along with strong communication.
    • Strong analytical ability to interpret data and guide team for achieving desired business results.
    Key Relationships, Stakeholders & Interfaces:
  • Handling of Distributors, Super stockiest, C&FA, Logistics Team etc.
  • Having good market relations and effectively communicate with other support functions, Top Management, and the Marketing Team.
  • Knowledge and Technical Competencies:
  • To have the knowledge of Fats & Ingredients.
  • Basic Technical knowledge.
  • Trials to Bakers for conversions with technical team support
    • Graduate, technical application-based knowledge to convert customers.
    • Work experience should be relevant to Fats & Ingredients for 5 years.
    • Should be proficient in Local Language and Hindi, should also be good in English writing and speaking.
    • Computer knowledge is must.

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