Technical Sales Manager/Asst. Manager - Electrical Field

Job Description: Sales & Marketing Manager – Electrical Components & SolutionsExperience Required: Minimum 5+ years in Electrical Components & Solutions Sales & Marketing Role Objective - Own the end-to-end sales cycle of electrical solutions. Build strong client networks, aggressively pursue projects, and deliver consistent target overachievement while expanding the company’s market footprint. Key Responsibilities Sales & Revenue Growth Achieve and overachieve monthly, quarterly, and annual sales & OB targets. Deliver 100%+ order closure rate on assigned projects through aggressive follow-up and specification selling. Ensure timely collection of payments and reduce DSO (Days Sales Outstanding). Project & Client Management Maintain a comprehensive list of all electrical consultants, contractors, turnkey contractors, builders, and industrial clients. Track all live and upcoming projects in the territory with end-to-end ownership until closure. Ensure company solutions are specified in BOQs/tenders and replace competitor specs wherever possible. Submit weekly and monthly detailed reports on project funnel, sales pipeline, and competitor insights. Competitor & Market Intelligence Collect competitor pricing, product details, and strategies on every project. Provide management with counter-strategies and winning solutions to secure projects. Continuously increase project hit ratio MoM by converting competitor-driven opportunities into company wins. Forecasting & Reporting Provide accurate fortnightly/monthly forecasts of OB, sales, and payment collections. Present weekly reviews on funnel size, channel growth, and hit ratio improvements. Deliver data-driven insights to support management in go-to-market strategies. Channel Expansion Grow channel network month-on-month to expand coverage and penetration. Develop and nurture high-performing partners to drive project inflow. Review channel and funnel performance monthly with action plans for improvement. Performance Metrics (KPIs) ≥100% achievement of OB & Sales targets every month. MoM increase in funnel size and project hit ratio. Weekly competitor intelligence reports submitted without fail. On-time payment collection as per forecast. Channel expansion targets achieved quarterly. Candidate Profile Proven track record of 5+ years in sales & marketing of electrical components/solutions. Strong personal network with electrical consultants, contractors, turnkey contractors, builders, and industries. Aggressive, target-driven performer with a history of consistent overachievement. Excellent skills in specification selling, competitor mapping, and negotiation. Open to extensive travel and fieldwork. Highly self-motivated, with a win-at-any-cost mindset.